European Community Trade Law Essay Example | Topics and Well Written Essays - 5000 words

European Community Trade Law - Essay Example The Single Market envisaged by these principles has the product liability regime for defective products. An affected Member State should notify the Commission about the Member State which violates the directive for free movement of goods in the Single Market, as per decision 3052/95/EC 2 Following are articles of the treaty that the case on hand attracts. 2. Member States shall, by the end of the first stage at the latest, abolish all quantitative restrictions on exports and any measures having equivalent effect which are in existence when this Treaty enters into force. The provisions of Articles 30 to 34 shall not preclude prohibitions or restrictions on imports, exports or goods in transit justified on grounds of public morality, public policy or public security; the protection of health and life of humans, animals or plants; the protection of national treasures possessing artistic, historic or archaeological value; or the protection of industrial and commercial property. Such prohibitions or restrictions shall not, however, constitute a means of arbitrary discrimination or a disguised restriction on trade between Member States."3 The case on hand is that the cheese product by name ''Dolcedella'' of Italian Recipe manufactured by other member States is not allowed to be marketed in Italy unless it bears the label in Italian Language that it complies with the ministerial decree no 2001 and it has the permission of Italian Ministry of Food Agriculture for being marketed in Italy. It prima facie appears not a discriminative provision, the Ministerial Decree No 2001 being applicable to Italy and other Member States alike. The Cheese being a delicate product needing expert handling, it can only be marketed from licensed shops for the purpose in Italy though there are only 250 shops in Italy. The French producer of 'Dolcedella'' is advised to comply with the Italian Ministry's Decree No 2001 in as much as it is not discriminatory between the member states including Italy. There are few case laws supporting the above advice which we shall see in detail as below. Case 8/74: Dassonville4 Case 391/92 Hellenic Republic 5 Before discussing the above two cases, the following quote will enlighten us as to even the seemingly non-discriminatory measures would turn out to be discriminatory if deeply gone into. In the instance case before us, there seem to be no discriminatory measure hidden behind the non-discriminatory provision requiring every one take authorisation from the Ministry concerned to market the subject cheese and the labelling requirement as applicable to every marketer. "If it can be shown that certain conditions are imposed in relation to imports only, this would clearly constitute a directly applicable measure

Psychology Essay Example for Free

Psychology Essay This required Portfolio assignment will provide you with the opportunity to practice and hone your research skills. It has been designed to help you think scientifically about real world problems and issues and to apply your knowledge of the research process to various topics in Psychology. This assignment accomplishes that goal by challenging you to: †¢ Differentiate between the common use of the word research and the use of the word research in the social and behavioral sciences †¢ Identify the major steps in the research process using a classic study in Psychology as an example. Part I: Defining Research The word research is used in many different ways. Consider the following examples: †¢ Your friend tells you that he intends to research different hair products before deciding on one to buy. †¢ A real estate agent advises you to research home values in your neighborhood before putting your house on the market. †¢ A police officer reports that she is doing ‘some research’ on possible motives for a crime that was committed. †¢ A writer states that he does ‘extensive research’ before beginning his fictional works. Answer the questions below: 1. How is research defined in the social and behavioral sciences? 2. What makes scientific research different from the examples provided above? In your response, be sure to address the characteristics of ‘good’ psychological research. Part II: Understanding the research process Researchers in Psychology follow a systematic process of investigation. Carefully read Chapter 2 of your textbook, paying special attention to the section on Experimental Research. Then go to Chapter 7 in your textbook and read the following section: Research In-Depth: Counterfactuals and â€Å"If Only†¦Ã¢â‚¬  Thinking. Answer the questions below, using Medvec colleagues’ first study as an example: 1. What hypothesis did Medvec colleagues set out to test in their first study of the ‘near miss’ phenomenon? Describe the theory associated with this hypothesis. 2. Identify the variables in the study and describe how they were measured. How did the researchers operationalize (test or measure) affective response upon winning a bronze or silver medal? 3. Who were the participants in the study and what did they do? 4. Describe the data that were collected and analyzed. 5. Describe the results of the study. What did the researchers conclude? 6. If you were to design a follow-up experiment on this subject, what might it be?

Three wars that led to the defeat of Napoleon :: European Europe History

Three wars that led to the defeat of Napoleon Napoleon Bonaparte was one of the most powerful men ever to walk the face of the earth. Many believe him to be the first anti-christ, just as Nostradamus predicted. To the troops he commanded, he was known as the "friendly little corporal" , and to the monarchs and kings that he overthrew, he was the "Corsican Ogre" ("Napoleon Bonaparte" ). Some thought him to be a great reformer. Others thought that he was a monster. However, friend and foe alike could both agree on one thing; Napoleon I, Emperor of France and leader of most of Europe for sixteen years, was one of the greatest and boldest military geniuses of all time("Napoleon Bonaparte"). However, like every great leader, Napoleon too had his downfall. Napoleon participated in three wars that led to his downfall: "The Attack on Russia", "The War of Nations", and "Waterloo". Napoleon was once quoted as saying, "A battle is a dramatic action which has a beginning, a middle, and an end. The order of battle which the two armies take, the first movements to come to blows- this is the exposition; the counter- movement of the army under attack form the complication, which requires dispositions and and brings on crisis from which springs the result or Denouement (Gray 6)". Napoleon thought himself to be invincible and God-like. He felt that he had a destiny to be one of the greatest military leaders to ever live. The man thought that he could not be killed on the battle field, he was right. He went from a soldier to the Emperor of France in just ten short years; he fell in less than three. Napoleon led an army of six-hundred-thousand men into Russia (Reihn 159). Napoleon was always very concerned about his soldiers and made sure that they were well taken care of (Segur 58 ). Napoleon attacked Russia from the Neims River on June 24, 1812. As soon as they crossed the Neims, a Cossack surprised them and questioned them. They said they were French and that they had come to make war with Russia. Some of the soldiers chased the Cossack into the forest and fired at him (Segur 68). This made Napoleon very angry. They slept on the bank of the Neims with their weapons in hand. Napoleon also issued a fire ban so that they would be undetected by their enemy.

The Battles Before The Battle Between The States :: essays research papers

The Battles Before The Battle Between The States Warning: THE COMMENTARY IN THE FOLLOWING IS THE SOLE PRODUCT OF THE AUTHOR, AND MAY CONTAIN SOME BIAS DUE TO THE BIAS CONTENT OF THE AUTHOR’S SOURCE OF INFORMATION, PLEASE READ WITH CARE. In 1861 the United States declared war on the seceded Confederate States of America. This war is more popularly known as the Civil War or the War Between the States. The war was a conflict that was inevitable because of the progression of dislike between the slave holding states and the free ones. The war had to happen because of the many disagreements that caused tension between the slave holding South and the free states in the North. There are many things that one party did to upset the other. One of the first notable things that started the disagreement between the North and the South was the idea of â€Å"Popular Sovereignty.† â€Å"Popular Sovereignty† was an idea created by Senator Lewis Cass, who said that the Missouri Compromise was out dated and that the citizens of a territory should "regulate their own internal concerns." (p. 459) Many Southern citizens liked the idea of â€Å"Popular Sovereignty,† for the reason that they could move their slaves to "undecided" territories. With this point for the South the North came back with one of their own. The North, battling in the government, decided to join three parties into one to create the Free-Soil party. Those three parties were "rebellious Democrats, Antislavery Whigs, and members of the Antislavery Liberty party." (p. 460) One of the main reasons that the Free-Soil party was created was to give voters a new party to choose from, rather than the two other main parties. In the 1848 election the Free-Soil party upset a small, but significant part of the vote, receiving 10.1 percent of the popular vote. Having one significant issue that the opposition did not care for, the great trio of Clay, Calhoun, and Webster had something up their sleeves. One of the greatest debates of the time, the Great Compromise, brought forth eight resolutions that solved all the issues. The eight resolutions are as follows: 1) Admit California as a free state, 2) organize the remainder of the Southwest with out restriction as to slavery, 3) deny Texas its extreme claim to a Rio Grande boundary up to its source, 4) compensate Texas for this by assuming the Texas debt, 5) uphold slavery in District of Colombia, 6) but abolish the slave trade across its boundaries, 7) adopt a more effective fugitive slave act, 8) and deny congressional authority to interfere with the interstate slave trade. The Battles Before The Battle Between The States :: essays research papers The Battles Before The Battle Between The States Warning: THE COMMENTARY IN THE FOLLOWING IS THE SOLE PRODUCT OF THE AUTHOR, AND MAY CONTAIN SOME BIAS DUE TO THE BIAS CONTENT OF THE AUTHOR’S SOURCE OF INFORMATION, PLEASE READ WITH CARE. In 1861 the United States declared war on the seceded Confederate States of America. This war is more popularly known as the Civil War or the War Between the States. The war was a conflict that was inevitable because of the progression of dislike between the slave holding states and the free ones. The war had to happen because of the many disagreements that caused tension between the slave holding South and the free states in the North. There are many things that one party did to upset the other. One of the first notable things that started the disagreement between the North and the South was the idea of â€Å"Popular Sovereignty.† â€Å"Popular Sovereignty† was an idea created by Senator Lewis Cass, who said that the Missouri Compromise was out dated and that the citizens of a territory should "regulate their own internal concerns." (p. 459) Many Southern citizens liked the idea of â€Å"Popular Sovereignty,† for the reason that they could move their slaves to "undecided" territories. With this point for the South the North came back with one of their own. The North, battling in the government, decided to join three parties into one to create the Free-Soil party. Those three parties were "rebellious Democrats, Antislavery Whigs, and members of the Antislavery Liberty party." (p. 460) One of the main reasons that the Free-Soil party was created was to give voters a new party to choose from, rather than the two other main parties. In the 1848 election the Free-Soil party upset a small, but significant part of the vote, receiving 10.1 percent of the popular vote. Having one significant issue that the opposition did not care for, the great trio of Clay, Calhoun, and Webster had something up their sleeves. One of the greatest debates of the time, the Great Compromise, brought forth eight resolutions that solved all the issues. The eight resolutions are as follows: 1) Admit California as a free state, 2) organize the remainder of the Southwest with out restriction as to slavery, 3) deny Texas its extreme claim to a Rio Grande boundary up to its source, 4) compensate Texas for this by assuming the Texas debt, 5) uphold slavery in District of Colombia, 6) but abolish the slave trade across its boundaries, 7) adopt a more effective fugitive slave act, 8) and deny congressional authority to interfere with the interstate slave trade.

How and why are American Families changing Essay

Family polishes individuals like in an institution, but the American family is gradually losing the status of an alma mater. The main setback suffered is devaluation and deficient functioning. Devaluation is evident from a decline in its perusal by new generation and deficient functioning due to economic burdens, ethical vacuum and reluctance in offering unsung sacrifices to raise a family. (Benokraitis) Three factors can be ruled out as the primary functionaries in shaping up the current family setup. Firstly, the lack of religious involvement leads to a decline in performance of moral duties. Raising a family is not fun but a responsibility laden task. Without moral pressures, few young minds will take pains to shoulder the burden of acting responsibly. Secondly, devaluation of family as an inspirational medium is also leading the minds to lose interest in it. Economic pressures, social injustices in the first place destabilized families which then gradually lost their own grounds. (Benokraitis) Thirdly a vast, open spouse market does not let many to settle seriously, carry the burdens of family life. Mostly youngsters are falling prey to this. Many with their bad experiences leave the idea of settling ever even before practicing it. (Benokraitis) Thus, we see that even these three factors are intimately interconnected. To revitalize the family institution individuals with their moral, religious, educational, social faults have to be analyzed and corrected. Our parents enjoyed much better coherent family setups. Technologically and educationally they were far behind. However, psychological, emotional development of them was superior to us.

Hawksbill Sea Turtle Facts

Hawksbill Sea Turtle Facts The hawksbill turtle (Eretmochelys imbricate) has a beautiful carapace, which caused this turtle to be hunted nearly to extinction. Here you can learn about the natural history of this species.   Hawksbill Turtle Identification The hawksbill turtle grows to lengths of 3.5 feet long and weights of up to 180 pounds. Hawksbill turtles were named for the shape of their beak, which looks similar to the beak of a raptor. The hawksbill was prized for its shell, which was used in combs, brushes, fans and even furniture. In Japan, hawksbill shell is referred to as bekko. Now the hawksbill is listed under Appendix I in CITES, which means that trade for commercial purposes is banned. In addition to its beautiful shell and hawklike beak, other identifying features of the hawksbill turtle include overlapping scutes, and 4 lateral scutes on each side of its carapace, a narrow, pointed head, and two visible claws on their flippers.   Classification Kingdom: AnimaliaPhylum: ChordataClass: ReptiliaOrder: TestudinesFamily: CheloniidaeGenus: EretmochelysSpecies: imbricate Habitat and Distribution Hawksbill turtles occupy a large range that stretches throughout all but the worlds coldest waters. They travel hundreds of miles between feeding and nesting grounds. Major nesting grounds are in the Indian Ocean (e.g., Seychelles, Oman), Caribbean (e.g., Cuba, Mexico), Australia, and Indonesia. Hawsbills  forage around  coral reefs,  seagrass beds, near  mangroves  and in muddy lagoons. Feeding A study by Dr. Anne Meylan of the Florida Marine Research Institute showed that 95% of a hawksbills diet is made up of sponges (read more about hawksbill diet). In the Caribbean, these turtles feed on more than 300 sponge species. This is an interesting food choice - sponges have a skeleton made of needle-shaped spicules (made of silica, which is glass, calcium or protein), which essentially means, as James R. Spotila said in his book Sea Turtles, a hawkbills stomach is filled with small glass shards. Reproduction Female hawksbills nest on beaches, often under trees and other vegetation. They lay about 130 eggs at a time, and this process takes 1-1.5 hours. They will go back out to sea for 13-16 days before laying another nest. Hatchlings weigh .5 ounce when they hatch, and then spend their first 1-3 years at sea, where they may live on rafts of Sargassum. During this time they eat algae, barnacles, fish eggs, tunicates and crustaceans. When they reach 8-15 inches, they move closer to shore, where they eat primarily sponges as they grow larger. Conservation Hawksbill turtles are listed as critically endangered on the IUCN Redlist. The list of threats to hawsbills is similar to that of the other 6 turtle species. They are threatened by harvesting (for their shell, meat and eggs), although trade bans seem to be helping the population. Other threats include habitat destruction, pollution, and bycatch in fishing gear. Sources CITES. Status of Trade in Hawksbill Turtles (Online). CITES Web Site. Accessed February 20, 2011, as of August 2015, no longer accessible.Mortimer, J.A Donnelly, M. 2008. Eretmochelys imbricata (Online) IUCN 2010. IUCN Red List of Threatened Species. Version 2010.4. Accessed on February 20, 2011.NOAA Fisheries. Hawksbill Turtle (Eretmochelys imbricata). Accessed August 10, 2015.Spotila, James R. Sea Turtles: A Complete Guide to Their Biology, Behavior and Conservation 2004. The Johns Hopkins University Press.Turtles.org The Atlantic Green Turtle (Online). Accessed February 16, 2011.Waller, Geoffrey, ed. SeaLife: A Complete Guide to the Marine Environment. Smithsonian Institution Press. Washington, D.C. 1996.

My Ideal Class Essay Essay Example

My Ideal Class Essay Essay Example My Ideal Class Essay Essay My Ideal Class Essay Essay Tonss of people will state this when inquire them what can assist you larn better or what is your ideal category â€Å"no instructors to learn us and we can utilize our phones whenever we want. we can merely chill and kip. † However. pupils neer think about the effects of that. Everyone in our category are traveling to hold a batch jobs. so we must necessitate our great instructor to assist us. My ideal survey environment would be someplace quiet and comfy where I have all my stuffs I need on manus. but I do like to hold some sort of loosen uping background noise because I can’t stand sitting in silence. Normally the best clip to analyze for me is on category. because I can larn a batch of things by listening to what the instructor says. I would wish to hold between ten to 15 pupils in all my schoolrooms. That is because the less the pupils. the more clip the instructor can assist all pupils separately. This will assist me be a better pupils. with smaller schoolroom pupils will hold the opportunity to pass on with every pupil in the category and I will besides larn more. My personal acquisition manner is on-line researching and it works truly good for me. My personal acquisition manner works out really good for me with my survey wonts because it involves a batch of typing and somehow I think typing is A LOT better than authorship. If all of our prep can be manus in by utilizing computing machine will be best for me.

Why I Want A Wife Essays

Why I Want A Wife Essays Why I Want A Wife Paper Why I Want A Wife Paper In our current age we have both sexes going to school and staying at home. A stay at home father is more common than ever. Unfortunately, this is not how society has always worked. In the sasss, women were treated very differently then we do today. We use to be treated like door mats and mutes. In Why I Want a Wife by Judy Brady, she reveals her anger In a different tone. She uses sarcasm and humor to get her point across. As if all of the expectations of a wife is laughable and presumed as a joke. How can anyone possibly do all the work that she has listed and not even complain once. Her message may not have been as powerful and motivating, if she Just simply made a list of her grievances. Also, Brady learned to never complain, thanks to her husband, about her feelings and would be a reason why she did not just say outright all the injustice she felt in her marriage. It could be a way around her moral obligations to her husband, while still getting her message across to married and unmarried women. Brady realizes her husband was sexist, unsupported, and how she was once oblivious of her surroundings, which contributed to her becoming a role model to women everywhere. Brady writes against sexism and warns women of the life of a bride. Based on our past In the demographics of a household, a man would not be caught doing any cleaning or cooking. Brady was classified Into a group called wives. She and other wives are outsiders according to men and are only good for taking care of the well being of them family. The presentment that Just because she is a women does not mean she does not yearn to educate herself or become financial independent. He husband does not allow these things simply because she Is a women Brady explains how just because she is a women, she still has wants and needs just as important as the next men, and not to automatically write her off because she is a women. She shows us how she finally saw that her husband was unsupported and how she hoped her writings would change the future, Throughout the essay, Brady speaks of the want for an education and a life outside her home. Although, at the end of the essay, after the husband completes his school, she is still to stay at home with the children and household work. Even after she was loyal and encouraged his schooling, the husbands view did not change. His wife was to now stay at home and to focus solely on all her previous duties, with the only break is not helping her husband with school. The husband should now take his turn in helping raising the family so that Brady can finally evolve herself out of the classification of a different breed. A women going to get an education around that time was unlikely, but what she was saying Is even If you dont have support, you can soul make a difference In you own life. In conclusion , Brandys past ignorance has motivated her to speak out for women In similar situations. Brady starts filth classifying herself in a whole other species. She comes to the realization of her treatment over a conversation with a male friend who was recently divorced. He states how he is looking for another wife, but not another ND realizes how unfair and unequal her husband is. This is when she finally realizes that to men we are nothing more then Just a an object. After her revelation of her identity, she begins to dissect and define her life by all the chores she is expected to perform and all of a sudden, she realizes she was serving a life sentence. Although, prison might have been a vacation compared to her lifestyle. She now addresses the everyday issues of a common house wife to help prevent similar situations.

Response to classmates Coursework Example | Topics and Well Written Essays - 750 words

Response to classmates - Coursework Example Ensuring employee retention is desirable as it reduces the costs of recruiting, hiring, and training employees (Janovsky, 2009). You, however, did not actually answer the question requiring explaining of the responsibilities of director personnel. I think you meant to say that the director personnel works to minimize turnover costs and ensure hiring of skilled and experienced workers in order to maintain the company’s competitive advantage. I also think that Otto needs to review the current appraisal process, implement a preferred process, and train employees about its use. I do not find any relevance in the first part of the question requiring department directors’ responsibilities. The second part is relevant as it proposes periodic reviews and notifications to employees prior to evaluations. Notifying employees about appraisals enables them to prepare lists of their attributes before the evaluation date (Clarke, 2011). Hiring the right people whose objectives rhyme with those of the organization is one of the best ways of curbing employee turnover (Xiaoyan & Erhua, 2013). I agree with you that other aspects such as proper training, competitive compensation package, and creating a conducive work environment are critical for employee retention. The factors that motivate employees are the primary requirements for encouraging employees to continue serving a company for a long time (Clarke, 2011). You argued that the rate of turnover can be reduced if employees are satisfied with the appraisal form. I think you wanted to emphasize on the both the content of the form and the process of appraisal; however, you concentrated on the process of appraisal that uses electronic form. The content of the appraisal form should cover several attributes to ensure that employees find at least where to fit in. The personnel manager should investigate whether all employees

Outcome reflection on assignment Example | Topics and Well Written Essays - 500 words

Outcome reflection on - Assignment Example The dialogue is very interesting as it explores the line of enquiry which involves cultural and language backgrounds that affect even the pronunciation of indigenous names. Manuel and Amy discuss a book written by Manuel, â€Å"Leave your name at the border† which serves as the basis of the conversation between the two. The claim that comes out of the conversation is that people tend to pronounce indigenous names wrongly and Manuela and Amy have witnessed such kind of scenario. This is indeed a complex claim because it tends to relate names’ pronunciation and language background as well as blending two kind of language by assimilating one to the other. This dialogue has followed my thought and opinion process as well as good organization of writing that involves dialogue that begins with greetings and develops slowly before ending with greetings. Introduction of the book written by Manuel serves as the basis of the argument and the contents as well as the application of the book’s content are well articulated in the conversation. Many people experience problem pronouncing other people’s indigenous names thus evidencing the significance of the argument presented. My personal understanding of the claim has greatly come out of the conversation. Annotated bibliography involves articles that highlight a few incidences of discrimination. The main argument presented in the annotated bibliography is discrimination of different kinds especially against dwarfs. The articles have served well in communicating the theme of discrimination particularly to the audiences who may have also suffered similar challenges in one way or the other. A brief history of the characters in the articles are provided to help in driving the message home to the audiences who, in one way or the other, can relate to the stories represented in the articles. The articles show the evidence of good writing skills as applied by other creative writers which

International Migration Citizenship Essay Example | Topics and Well Written Essays - 1000 words

International Migration Citizenship - Essay Example For instance, Inflow of Migrants British is one of the variables that will be included in the analysis. Since we are interested in a possible existing relationship between the Inflow and the Outflow of Migrants across Citizenship given a specific year we will employ the correlation analysis and the trend analysis to reach our objective. It is worth mentioning here that the data that was extracted represents the years 1971 through 2001. The correlation analysis was created in SPSS versus the other tables that present the data in Excel. What we observe is the following: for all countries there is a strong positive correlation between the inflow and outflow of migrants. This denotes that the more migrants enter the country the more migrants exit the country. In the same context, but this time for the British Citizens, we notice that there is a moderate negative correlation between the inflow and the outflow of migrants; this suggests that the more migrants enter the UK the less migrants leave the UK. Regarding the Non-British citizens, we state that there is a very low negative correlation which does not impact either the inflow or outflow of the country considerably. We continue the correlation analysis for the inflow and outflow of the Commonwealth for the ALL, Old and New Variables; what we observe is that the Person correlation had very high positive values from .85 and above showing the number of migrants who enter the country is directly proportional with the number of migrants who decide to leave the Commonwealth. The same things goes for the Other Foreign migrants whose correlation is highly positive showing that the number of foreign migrants that enter are proportionate to the number of foreign migrants who leave the country. From the correlation analysis that we have done so far it is obvious that there exist a strong relationship between the inflow and the outflow of migrants for most of the variables except for the Non-British. We notice that there are

Oil on the Airline Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Oil on the Airline Industry - Research Paper Example re – high demand and low supply leading to projections of increased fuel prices in the future, dependence on OPEC countries for fuel leading to change in political equations in the future, need for the airlines industry to look for better utilization of its resources to counter increasing oil prices and also invest in alternative green fuel. Fuel costs have become largest single cost component of the global airline industry reaching at 29% of the total operating costs in the year 2007 and 34% in 2008 as compared to 13% in 2001 as per IATA calculations (Conrady). This cost further increases to 50% for budget carriers (wikinvest.com). These calculations by IATA are based on crude price of $73/b. With increase in this price, the percentage will increase even further. The future projections of fuel consumption and hence the prices are even more disheartening if we look at the figures projected by Energy Information and Administration (EIA). They have projected the world’s petroleum products consumption to increase from 84mb/d in 2005 to 113mb/d in 2030 with even more consumption in developing economies of Asia and Middle East (Conrady). With the increase in demand for fuel there is a further threat from peaking out of oil reserves in Non-OPEC regions. 70% of the remaining reserves are hence located in OPEC countries. These countries are economically disturbed and also depend on their oil reserves for their economic growth as this sector represents a major part of their earnings. Because of this dependence on oil their predictions regarding their oil reserves is not very reliable as they will always give out biased information so as not to harm their financial and political prospects (Conrady). It has been estimated that the airline industry contributes around 2% of the greenhouse gases and 11% of the total green house gases emitted by U.S. also (Stuijt). The industry has too much dependence on fossil fuels. This is the greatest threat to this sector. The

J.R.R. Tolkien Biography Essay Example | Topics and Well Written Essays - 500 words

J.R.R. Tolkien Biography - Essay Example Tolkien completed his education at the height of the World War I. It was then the society’s expectations for the youths to volunteer into the military (White 75). However, Tolkien chose not to become a volunteer in the British army but instead enrolled in a degree program. After completing his degree course Tolkien chose to join the military as a lieutenant instead of taking a civilian job (Zimrack web). He retained his service to the military despite encountering the first-hand witness of execution his closest friend and college colleagues who served in the military. His ill health, however, prevented him from being deployed in the front line.After the end of World War I, Tolkien got his first job with the Oxford English dictionary where he worked on the etymology of words (Chance 105). His work with the Oxford English dictionary earned him a teaching position at Leeds University. He later became the youngest professor of Leeds in his time. Although Tolkien was a dedicated ac ademician and a writer, he had a keen interest in wars and matters of national interest. Although he once served in the military, he had a negative attitude concerning wars. He also objected other European ideologies such as Stalinism and imperialism. In addition, to the surprise of many Tolkien was totally against racism.In conclusion, Tolkien lived a successful life with a legacy. His thinking and actions that surpassed the expectations and norms of the society are the main sources of his success. His success.

Oil on the Airline Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Oil on the Airline Industry - Research Paper Example re – high demand and low supply leading to projections of increased fuel prices in the future, dependence on OPEC countries for fuel leading to change in political equations in the future, need for the airlines industry to look for better utilization of its resources to counter increasing oil prices and also invest in alternative green fuel. Fuel costs have become largest single cost component of the global airline industry reaching at 29% of the total operating costs in the year 2007 and 34% in 2008 as compared to 13% in 2001 as per IATA calculations (Conrady). This cost further increases to 50% for budget carriers (wikinvest.com). These calculations by IATA are based on crude price of $73/b. With increase in this price, the percentage will increase even further. The future projections of fuel consumption and hence the prices are even more disheartening if we look at the figures projected by Energy Information and Administration (EIA). They have projected the world’s petroleum products consumption to increase from 84mb/d in 2005 to 113mb/d in 2030 with even more consumption in developing economies of Asia and Middle East (Conrady). With the increase in demand for fuel there is a further threat from peaking out of oil reserves in Non-OPEC regions. 70% of the remaining reserves are hence located in OPEC countries. These countries are economically disturbed and also depend on their oil reserves for their economic growth as this sector represents a major part of their earnings. Because of this dependence on oil their predictions regarding their oil reserves is not very reliable as they will always give out biased information so as not to harm their financial and political prospects (Conrady). It has been estimated that the airline industry contributes around 2% of the greenhouse gases and 11% of the total green house gases emitted by U.S. also (Stuijt). The industry has too much dependence on fossil fuels. This is the greatest threat to this sector. The

1968 Democratic Convention Research Paper Example | Topics and Well Written Essays - 1500 words

1968 Democratic Convention - Research Paper Example Despite of its rich legacy, there have been some events related to the history of this party, which still haunt the stakeholders (Campbell, 2008). One of these events is the â€Å"Democratic National Convention of 1968 at the International Amphitheatre in Chicago, Illinois† (Campbell, 2008). This paper is an attempt to present a brief account of the events that led to this convention, the happenings during the convention and events that took place in the aftermath. Discussion Before light is shed on the convention, it is important to draw a rough and succinct sketch of the events leading to Democratic Convention of 1968 that would help in better understanding of the entire event and its happenings. Events leading to 1968 Democratic Convention Assassination of Martin Luther King, Jr. Without any doubts, the man who saw the dream, Martin Luther King, Jr. remains as one of the most influential personalities in the American history (Hoffman, Leary & Mailer, 2008). During the late 1950s and 1960s, he had become the icon of American liberalism, anti Vietnam War advocate, civil right activist and leader of the peace movement (Dautrich & Yalof, 2009). It was on April 4, 1968 when he was assassinated at the Lorraine Motel in Memphis, Tennessee. This created widespread anger, frustration and rage in the public and riots spread in major United States, such as â€Å"Washington D.C., Kansas City, Baltimore, Louisville, Chicago, and various 100 other major cities causing damage of more than 50 million US dollars† (Farber, 1988). In fact, Chicago has not witnessed such magnitude of riots since 1968. During these disturbances, â€Å"11 citizens lost their lives, 48 injured, 90 police officers were wounded, and more than 2156 were taken into police custody† (Kusch, 2004). Despite the fact that the city appeared to be getting back to the normal after a week or so but this event installed the first wave of anger and frustration within the hearts of minds, par ts of which became evident during the convention as well (Edy, 2006). Assassination of Robert F. Kennedy After the death of Luther King, Jr. Robert F. Kennedy was the first political leader, who was also running for the Democratic Party nomination for President. Kennedy had lost his brother John F. Kennedy earlier in the decade (Farber, 1988). Shortly after addressing his supporters at midnight in a ballroom at The Ambassador Hotel in Los Angeles, he left for addressing a press conference (Kusch, 2004). On his way to the conference, he took the route that went through the kitchen and a Palestinian immigrant, Sirhan Bishara Sirhan, who shoot Kennedy in the chest three times. He died after 26 hours, thus depriving the democratic party of a charismatic and influential leader who would have gone on to win the Democratic convention (Campbell, 2008; Hoffman, Leary & Mailer, 2008). Decision of Lyndon B. Johnson not to contest for the second term Lyndon B. Johnson, one of the four political personalities in the history of United States to serve as the President, Vice President, Representative, and Senator during his career, was the 36th president of the United States who served during the 1963-1969 era. He served as the vice president during the Kennedy era and took over the job as the president of the country after his assassination. He ran for the office after completing that term and won with an overwhelming majority. Johnson is still praised by critics and observers for his domestic policies such as â€Å"Great Society legislations† (McGowen, 2003). However, he paid the price for increasing American involvement in Vietnam War in form of his sharply declining popularity, both in the American

High school Essay Example for Free

High school Essay Our country has gone through many changes and development for the past few years. The continuous process made great impacts in the lives of millions of Filipinos. There are many aspects concerning the issues and problems in the Philippine Educational System as to how we can resolve it the best way we could to attain that kind of quality of education we have been searching and longing for. The researcher found out that the educational system is complicated because (1) it does notprescribe the national development (2) it is not responsive to the basic needs of the country (3) the implementation of programs are not properly monitored (4) it does not suite the educational globalization and (5) there is too much politics in education. We all know that all of these are due to population explosion, globalization and of course, the fault of the government in the system. Another problem is that the gap existing between the private and the public school systems. In addition, the students in the Philippines cannot be considered competent due to different matters. Another thing is the recent statement of the Department of Science and Technology Undersecretary Graciano Yumul Jr. that students in the Philippines cannot pass the global standards of education. Therefore, there is a need for the reform of the entire educational system in the Philippines especially in the public school system because Public schools are the building blocks of our societies. They can be considered our foundational instruments. Although these venues of learning play significant roles, they are unable to provide the best they can, due to their numerous flaws and faults. Generally, Philippine Education aims to provide quality and free education both for the elementary and secondary public schools but again this have not been observed and understood well causing it to be a burden most especially to the students and parents. Declining standards in public schools is one of the most controversial education issues today is the continuing decline in student learning.

Circuit Protection and Utilisation of Electricity

Circuit Protection and Utilisation of Electricity Task 1 With the aid of suitable diagrams, describe in detail, the construction and operating principles of the following circuit breakers. Include in your description the advantages and disadvantages of each a) Oil circuit breaker An oil circuit breaker or OCB is a type of device which uses different kinds of oils as insulating materials/dielectrics in order to reduce the arc when activated. The circuit breaker will have two contacts that are forced to separate while being submersed in oil, the oil is there to evaporate any heat produced by the arc when the breaker is tripped. An OCB is made up of a metal tank to contain the oil and contacts, contacts for carrying the current and the oil which is the insulating material that stops an arc occurring. The operation of this type of breaker is simple, the contacts start off in the closed position so that the circuit is complete and when a fault occurs the contacts are then forced apart causing an arc to form. Sometimes an arc can emit heat which can damage the circuit and machinery, this is why we use the oil to evaporate the heat. The oil will be turned into gas(hydrogen) and then slowly displace any oil left, the arc will be extinguished when the contacts move fa r away from each other. The OCB contacts can sometimes get burnt when arcing has occurred and carbon can form in the area around the contacts. The carbon makes the oil lose dielectric strength and therefore means that the circuit breaker is less effective at breaking the current. The OCB needs to be drained and refilled when it has tripped, also the contacts need to be closely inspected for burning or carbon build up. There are two types of oil circuit breaker: Bulk Oil- This is a circuit breaker that requires larger amounts of oil so that the arc can be extinguished. These circuit breakers can also be known as dead tank'(Circuit globe, 2016) because the tank is positioned at ground potential. If the voltage is higher then more oil will be required as the arc will be stronger and harder to extinguish. Another use of this circuit breaker is to insulate all live parts in the breaker from the earth. Minimum Oil- This circuit breaker aims to use the minimum required oil that is possible, instead of extinguishing the arc completely using oil it also uses porcelain. The porcelain insulates the circuit breaker live parts from the earth. The chamber of the breaker is lined with bakelised (Circuit globe, 2016) paper, this paper has good mechanical and electrical properties. The tube moves vertically in order to break contact, when the contacts start to separate then oil is forced into the cylinder to reduce arcing. The advantages of OCBs: Due to the oil having a high dielectric strength'(Circuit globe, 2016) it can be used as insulation once the arc has been dealt with. The hydrogen produced due to the evaporation of the oil is good for cooling the device and diffusing. The oil creates a clearing in the conductors and the earth components. The disadvantages of OCBs: The oil is flammable which means that fires are able to be started with it. The oils dielectric strength decreases due to the carbon particles that pollute it. Since the tank isnt always air tight this leaves room for dangerous mixture of air which could result in explosive substances being created. -If the tank needed is large then it can be expensive. b) Vacuum interrupter A vacuum circuit breaker or VCB is a type of circuit breaker that uses a vacuum to extinguish the arc. This works best on weaker voltages, as higher voltages will be too strong to extinguish. The breaker can be made of steel and consists of a chamber which is the vacuum interrupter, the material for the contacts needs to be perfect as otherwise there wont be an effective connection. The application of this type of circuit breaker is to switch HV devices, they are as effective as SF6 breakers which have a big chance of leakage. The reason it is better than other circuit breakers is because when the contacts separate inside the vacuum they have a greater dielectric strength which builds up so that it is thousands of times higher than normal circuit breakers. Advantages to a VCB: Since there isnt any material or substance inside the chamber theres no risk of fire They have a good service life as they have minimal parts Due to the fact that it doesnt use harmful gases or substances it is safer for people to work on and for the environment. The replacement and maintenance is much easier. they can be used repeatedly. There are no gases inside which means that there is no room for gas emission leakage. Disadvantages to a VCB: when the vacuum has been damaged, failed to extinguish the arc or loses the vacuum it cant be repaired on site. This is due to the complex design and conditions that it needs to be fixed. the vacuum interrupter will need surge suppressors (Hub pages, January 2 2014) that are in parallel with the phase interrupters with low currents. they are uneconomical if only small quantities are being made c) HRC liquid fuse A HRC liquid fuse is a high voltage fuse which have a relatively high current rating and breaking capacity. This means that the fuse can be used in some high voltage applications, high voltage fuses need specific designs so that they can handle it without breaking. There are two types of HRC fuse: Liquid type HV HRC fuse: This type of fuse is filled with a fluid called Carbon tetrachloride (Circuit globe, 2016) and they can be used for a large number of high voltage applications. They can protect circuits that have a 400 A rating or higher, their breaking capacity is around 6100 A when used on a circuit with a 33KV supply. This fuse is made up of a glass tubing filled with the above fluid and it has brass caps on either end. There is also a fuse link which gets fixed to one of the caps and then the other end is attached to a bronze spiral fixed onto the other cap. When the limit of current is exceeded then the fuse link will be blown, this will retract the spring so that it hits a liquid detector. When the arc is created and extinguished a small quantity of gas will be produced, fuses arent normally used as the first protective method for a circuit. The circuit will have other circuit breakers, if the circuit breakers fail then the fuse will blow. Advantages: cheaper than other circuit protecting devices -Maintenance is not required Is able to be used in high and low voltage applications The operation/breaking of the fuse is automatic Disadvantages: the fuse needs be rewired or replaced when blown the fuse can sometimes have tripping time issues when dealing with different voltages. Cartridge type HV HRC fuse: This type of fuse is very similar to low voltage fuses however there is a specific component that makes it effective at extinguishing high voltage arcs. The only difference in the design I that the wire is wound into a ring shape so that the corona effect can be avoided, the corona effect is the ionization of a fluid surrounding a conductor that is electrically charged (wiki user, 2016). some applications may require two fuses to be put in parallel, one of them will have a low resistance and the other a high resistance so that the low resistance will blow first and slightly reduce the stress on the circuit when it breaks. This type of fuse can be used up to 33kv as they have a breaking capacity of about 8,760 A. Advantages: They dont deteriorate over time They have a high speed of operation No maintenance is required It is cheaper than other methods They can be used for both high and low voltage applications Disadvantages: After it has blown it must be replaced when an arc occurs it produces heat energy which means that it is a fire hazard and can damage some of the components inside d) HRC expulsion fuse This type of fuse uses gases produced by the arc and its lining to extinguish the arc, it also is vented to let the gas out. The fuse link can be surrounded by liquid which turn into gas such as boric acid (Wiki User, 2016) when the fuse is blown the heat from the arc will make the boric acid change into gas. The gas will then quickly extinguish the arc, the gas also will explosively burst out the ends of the fuse and this is the reason they must only be used outside. There is usually a type of pin so that you can manually blow all three phases in case only one had gone. This fuse can be used with very high amperage as well as low voltage. Advantages: No maintenance is required Cheaper than other types of circuit breaker Simple installation Disadvantages: Can be dangerous when blown as there is an explosive part in the process Damage to other devices may occur if they are in close vicinity to the fuse at time of breaking Needs to be replaced and repaired when blown Task 2 Produce suitably labelled diagrams and produce a detailed explanation of the principles of operation of an inverse definite minimum time relay. An inverse definite minimum time relay AKA IDMT relay is a circuit protection device that consists of an upper electromagnet which has two windings, There is a primary and a secondary. The primary winding is attached to the current transformer that is on the line that is in need of protection and has eight tappings. The tappings are connected to a plug which sets the bridge by the number of turns that will be used, the settings then can be adjusted so that required current setting can be achieved. The secondary winding is then energized by the induction effect and is wound over the limb in the middle of the upper electromagnet, it also spreads over the limbs of the lower electromagnet. There is a disc which has flux leakages, the flux leakage comes from the upper electro magnet and it is in phase with a disc on the lower electromagnet. Te disc has a spindle which has a moving contact that connects two of the fixed contacts when it has rotated into a certain position. The setting of t his position or angle varies, it can vary from 0 to 360. This device operates during overload conditions, when over current occurs this device will protect the circuit from any damage that may be caused. An 11 kV three phase system develops a 159 MVA line to line short circuit. The system is protected by a scheme using 500/1 ratio Current Transformer rated at 5 A and IDMT relays. Determine the operating time for the relays if the time multipliers were set to 0.45 s and the plug setting was 120 %. IDMT relay current characteristic curve Task 3 Describe with the aid of diagrams the importance of properly earthing equipment. With the aid of diagrams describe the following methods of earth fault protection: Earth fault relay. Residual current device. Use examples of earth fault protection at your place of work. a) There are many risks within my workplace however one of the main risks is electricity, it is very important that I am protected from this risk as it can cause severe injury or fatality. To ground something means to attach a path for the electrical current to return to the ground safely. This will stop the current using us as paths, when a short circuit occurs the current will find the easiest way back to the ground. There are a few main reasons for grounding all electrical equipment: Prevent Damage to equipment, injury or death This is the most important reason in my opinion as it will literally protect our lives. The most important aspect to work is safety which means making all equipment safe for use, we do this by earthing it and doing PAT testing. PAT testing (Portable appliance testing) is in place to make sure that the equipment works and will not hurt or damage itself/others. Electricity is very dangerous and can arc if not earthed or correctly encased, it can cause death and injuries which could affect the rest of someones life. Electrical overload protection this means that it will protect us from any surges that may occur, this could be a surge in current or perhaps a lightning strike. If the equipment is earthed then the surge will go straight into the ground, if however it isnt then it would go into whatever was in contact with the equipment. Direction of electricity- The electricity will have a clear, safe path to the ground which means it is much safer for people to use the equipment. The current will be able to move safely and efficiently throughout the system without risk of hurting or damaging the circuit/person using it. Stabilization of voltage levels Grounding also makes sure that all the currents and power are distributed around the circuit to their proper places. This means that there is little room for over current and the circuit being broken, it provides a reference point for the voltage sources in the circuit system. The earth is the best conductor the earth is a very good conductor, the electricity which is trying to get to earth will also take the route with the least resistance. This is why we are perfect for connecting the appliance to the earth, grounding the system will give the electricity a better path. Grounding can be done individually at peoples houses by use of a metal rod or extendable metal pipe that runs into the house from the underground water supply. There are different types of Earthing/Grounding: Plate type- this is a method where a small metal plate is buried no more than 3 meters below the housing, it is connected to piping which is then connected to the houses service panel. Pipe type- the pipe or rod will have a set of terminals that copper conductors can connect to, the copper conductors then will be put into the service panel for the house, this would ground the houses electrical appliances. Strip/Wire Earthing- These are used between casings of metal equipment to earth/ground the device or machinery. It can be attached from the casing to another piece of metal that goes into the ground. b) i) Earth Fault Relay A relay is a device that is able to detect unordinary conditions within the system, it enables the correct circuit breakers to trip when over current is detected. Most relays operate with the induction principle, this means that when the relay operates its contacts are closed in the circuit and the passage of current within the coil in the trip circuit activates a plunger. The plunger then will activate the appropriate circuit breaker to trip, this means that the area of fault in the system is disconnected safely. This type of relay is basically there to trip the circuit breaker if there is a fault with the earthing pathway, this could be damaged cable or a build up in resistance causing excessive current. The induction principle consists of moving parts such as an aluminium disc fixed onto a shaft and this rotates on two bearings between the poles of an electromagnet and damping magnet. The electromagnet gets wound and has seven taps. The seven taps are on the front of the panel, th e tap that is required can be chosen by pushing in the plug. There is a setting called the pick-up current which can be varied via the use of a plug multiplier. The pick-up current values of earth fault relays are normally quite low. ii) Residual current device- A residual current device AKA an RCD is an electrical device that breaks a circuit when it senses that the current is unbalanced or overloaded between the line and neutral conductors. These devices are more effective at keeping the operator safe than fuses and circuit breakers are, they will prevent fatalities if someone were to touch a live part. They do this as they are highly sensitive and will switch off electrically if there is any fault. They make sure that the circuit is switched off if it detects electricity flowing down a wrong path, this could be caused by a cut or damaged wire coming into contact with something other than the severed cable. There are a few types of RCDs: Fixed- This device is used in consumer units and will protect a group of circuits or individual ones if that is what is required. It will protect anything in the circuit including any appliances attached to the circuit, the fixed RCD will offer a very quick protection from fatality or severe injury. Portable- This device is able to be plugged into the socket and will protect the equipment, lead and person touching the equipment. However it wont protect the whole circuit, if someone were to touch another part of the circuit they may still get electrocuted. Socket-outlet- This is basically a socket with a built in RCD, it can be used as a regular socket would be. It doesnt protect the whole circuit, it will protect the equipment plugged in and the leads, as well as the person touching the equipment. References: Circuit globe (2016) Oil Circuit Breaker [online] Available: http://circuitglobe.com/oil-circuit-breaker.html [Accessed: 21/12/2016] http://hubpages.com/technology/Vacuum-Circuit-Breakers-Advantages-Disadvantages https://en.wikipedia.org/wiki/Corona_discharge https://www.mepits.com/tutorial/472/Electrical/Electric-Fuse http://www.cooperindustries.com/content/dam/public/bussmann/Electrical/Resources/solution-center/technical_library/BUS_Ele_Tech_Lib_Fuses_E_Rated.pdf http://www.platinumelectricians.com.au/blog/importance-grounding-electrical-currents/ http://www.electricaltechnology.org/2015/05/earthing-and-electrical-grounding-types-of-earthing.html http://www.allinterview.com/showanswers/90014/what-is-idmt-relay-how-it-works.html http://cindulkar.tripod.com/lab13.pdf https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJZCPlheHsggZgBeTy5aaGbhtjrICxoHrHY_RFRs9JFUgn4d8bt46NSWN-FiTr-kzhYXYOfqcBgj36iAm7L2h9ap4TiDICdU67Ux0oOyB4d2G2KGtz0ln3Xzuju6TG0W14hN1rgNdgxnI/s1600/power+system+protection+13.png http://www.itmikro.com/app/webroot/UploadedContent/images/pro_3_1.png http://www.electricalsafetyfirst.org.uk/guides-and-advice/electrical-items/rcds-explained/

Comparing the Orpheus Myth and Conrads The Secret Sharer :: Comparison Compare Contrast Essays

Parallels in the Orpheus Myth and Conrad's The Secret Sharer The myth of Orpheus and his descent into the underworld is paralleled in Joseph Conrad's "The Secret Sharer," revealing a common theme, the narrator's self-fulfillment through the conclusion of his symbolic and inward quest. This parallel, which may be called archetypal, serves to increase the reader's sense of identification with Conrad's narrator, and it lends an otherworldly tone to the work as a whole. Likewise, these echoes of Orphic material lead the reader through three stages. These are a modern and secular rendition of the descent into the unknown, followed by a symbolic rebirth or rejoining of the fractured portions of the complete self, and finally the parting with the previous 'self' that ostensibly existed in the initial state. The reader finds an initial parallel between the myth and story through Conrad's 'sea,' as compared to Orpheus' 'underworld,' along with the surface of the quest motif. The ship in "The Secret Share" is described as "at the starting point of a long journey" (Conrad 273), and as being "very still in an immense stillness.... [where] nothing moved, [and] nothing lived" (273). I read the stillness of the sea and the absence of life is an allusion to the stillness of death, which is the realm Orpheus takes his journey to, before turning homeward. Moreover, the stars are described in this opening scene, but do not reappear in the story until after the departure of 'the secret sharer'; the narrator's Euridice or hidden self (this hidden self aspect closely reflects the 'double' nature of the 'sharer' as well). Between these two appearances of the stars, which could only visible in an 'overworld,' the ship and its crew as consumed by "the tide of darkness" (273) that encompasses the vessel, much as Orpheus leaves behind the stars when he descends into the realm of death in Hades. On a symbolic level, both the Orpheus myth and "The Secret Sharer" use the journey as a rite of passage, or a rebirth into a greater state of self-knowledge. Orpheus comes to know the reality of death and the limitations of his powers, while Conrad's narrator makes a transition from "being a stranger to the ship..., untried as yet by a position of the fullest responsibility" (273) such that "the comfort of quiet communion... was gone for good" (273), to "the perfect communion of a sea with his first command" (113; italics mine).

The Viking Essay -- History Historical Vikings Essays

The Vikings Viking History The Vikings were a group of Scandinavian raiders that were around from about the 8th century to the 11th. They mainly attacked the British Islands , the Frankish empire, England, but they also plundered places such as the Iberian peninsula and northern Africa. Vikings did not always settle into the places that they found, for instance after exploring North America they left the place never to return again. Even so, after landing on Greenland they colonized themselves there, and ancestors of the Vikings still live there today. So now that you know a little about the history of the Vikings lets go into detail about the specifics of the Viking age. (Peter Sawyer, Oxford Ill. History of the Vikings p. 1-19) On the Holy Isle of Lindisfarne, which is located between England and Scotland Irish monks had built a monastery; there they wrote many holy and beautiful books, called the Lindisfarne Gospels. These monks were peaceful people, wouldn’t hurt a fly, pity they were chosen by the Vikings, on the 8th of June in 793 to be the first major victim of one of their raids. Their arrival was seen first far off, they could see dragon head carvings on their well crafted ships slowly coming closer and closer to the shore. As soon as they got out of their boats the Vikings poured onto land ripping off the monk’s clothing and tearing their bodies apart with their sharp swords, and sometimes drowned them. Viking raiders tipped over the cross of Bishop Ethelwold, which was built out of stone. Before they left that hot day the Vikings had taken all of the monk’s treasure, set each building aflame, and killed the monk’s cattle to feed themselves on. Then, in an instant they go t into their ships and left. This was the first major Viking attack, as you can see it was pretty gruesome, but they were just getting started. The next summer there were several places on the British North Sea coast attacked. After 799 the Vikings managed some raids on Friskan-Frankish coast, forcing them to set up a coastal watch to warn citizens of the area. (Oxenstierna, Eric, The Norsemen p. 49-74) The Vikings in the 8th century mainly centered in places along the Dutch coast, but the Norwegian Vikings were settled in the Orkney and Shetland islands. Throughout the 9th century the Viking’s expanded their empire to engulf Ireland, and Northwestern England. In t... ... a mixture of clay and dug them to make them draff and weatherproof. Vikings lived with their animals, the animals kept their houses warm, and it secured them from being stolen, because cattle was very valuable. Women did all the work around the house while men worked in the fields, and on the farms, of coarse they also fished and hunted when that was needed. There was not much wood in Sweden and Norway, except in the south where softwoods like conifers were used for building. They also provided for the long straight horizontal timbers that served as the joints. Viking Relationships The military leaders of the Vikings were Earls (called Jarls) and sometimes even priests. The freeman (bonds) were the farmers and merchants. The slaves (thralls) worked on other people’s farms to pay for their share in profits from raids. (Purves, pg. 10) Viking family life did not include much free time for personal enjoyment. They ate slept and worked in one room of their house. The 2 most important objects in the room were the firepit and the weaving loom. There were no cupboards, tier belongings were hung on the wall or in chests that were at the edge of the room. (Gibson, Michael pg. 18)

While a Kestrel for a Knave Begins with a Sense of Hope

While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy’s defeat. To what extent do you agree with this statement? The statement â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy’s defeat. † is one that I wholeheartedly concur with.A Kestrel for a Knave is a brilliantly written novel by Barry Hines that was successful in overcoming the issues of transference to film presented in From Page to Screen, and, though they are separate art forms, both adaptations (page and screen) capture superbly the bleak existence of Billy Casper, the initial hope and companionship brought by his pet Kestrel hawk but most of all his tragic defeat. As the novel progresses, his hope diminishes and is eventually extinguished in the final moments of both book and film.The film, in my opinion, through what is possible vis ually through the screen and the accompanying soundtrack amplifies the harsh reality of Billy’s life that the book simply cannot, also increasing the sense of hope that Kes brings. Unfortunately for readers it becomes apparent that the novel and film is about Billy’s inevitable defeat and the tragedy of this is increased by the fact that both page and screen adaptations of A Kestrel for a Knave undeniably begin with a sense of hope which is seen when Billy speaks to Mr Farthing’s class about how he trained Kes.In both the novel and film Billy is treated as a failure at school and unhappy at home; however he discovers a new passion in life when he finds Kes, a kestrel hawk. Billy identifies with her â€Å"silent strength† and she inspires and instils in him the trust and love that no-one else, not even his family can provide. Kes gives Billy a sense of satisfaction, achievement and the will to live another day while others is Billy’s position would have given up on life long ago.Kes is effectively Billy’s best friend and whom he spends most of his spare time with and as Billy has trained the hawk himself he feels a great sense of pride when speaking of Kes in Mr Farthing’s class. In the novel Mr Farthing coaxes Billy into speaking about the hawk, and when Billy begins his story he immediately changes. Though Billy lives with his mother and Jud his true closest companion is Kes, and whilst speaking about Kes his whole â€Å"school persona† of one word answers and mumbling disappears. For the first time at school, Billy is engaged as he is discussing his one true passion, the hawk.He sheds his lonely, independent shell and really opens up to the class. In the novel Hines changes his writing style to enhance the sense of emotion and attach the reader to Billy. In the film and novel we (like Mr Farthing) see in this scene Billy’s full potential, what person he could be if given the attention and care he deserves. Billy (vividly in the novel and expertly acted in the film) re-enacts Kes’ flights and states that â€Å"that’s it. I’d done it. I’d trained her. It’s a smashing feeling; you can’t believe that you’ll be able to do it but I did! † and is met with applause from his peers.In this we see that there is hope for Billy; that he will not have to â€Å"go down t’pit† as he states in the first scene with Jud and that his passion for life, his everything, is Kes. Kes is what is keeping him from defeat and against the odds he has found, in his circumstances, something to live for. Unfortunately following this scene where there is a sense hope are scenes where, as readers (and viewers) we realise the tragic situation that Billy is in and the story begins to become one of defeat. Billy is tasked to write a â€Å"tall story† by Mr Farthing; an â€Å"imaginary story† that â€Å"really get his imaginatio n going† (pg. 87).Billy writes what is in reality what we would consider to be an average day. His interpretation of â€Å"something that is unbelievable and far-fetched† (pg. 88) is what we accept every day without a second thought: Mrs Casper has no time for Billy: â€Å"Oh stop pestering me! I'm late enough as it is! † She finds her social life and nights out more important than listening to what Billy has to say, yet in his Tall Story Billy’s mother makes him breakfast in bed and she does not have to work and will be at home for her family. Hines makes effective use of detail as Billy observes the carpet, the radiator and the vase of fresh daffodils.We take these for granted now and they would not have been rare when the novel was written, but they sadly are not part of Billy’s life. The Tall Story tells us of Billy’s longing; not for just a normal home but for his mother to show some affection towards him (she makes him breakfast in bed) , Jud to go away (he joins the Army), his Dad to return, the teachers to be nice to him and for school to be interesting. Billy’s dire circumstances are amplified after reading the Tall Story as we realise that none of what Billy desperately longs and yearns for is going to occur and the sense of defeat becomes more apparent and prevalent in the story.This scene is omitted during the film but, as mentioned in the article From Page to Screen: â€Å"Given the inherent differences in the ways novels and films work to make their meanings and to engage their audiences, and given the different conventions governing the production, distribution and reception of each, it is scarcely surprising that the process of transposition from one medium to the other should be fraught with difficulties (omission of scenes being one of them)† including Billy’s Tall Story in the film would have been highly difficult.The film is not at a loss however as scenes such as the one where Bi lly visits the Youth Employment Office fully capture the sense of defeat and all but extinguish the sense of dwindling sense of hope remaining: Beautifully written by Hines and equally so captured on film, the Youth Employment Office scene is one where Billy, desperate to hide from Jud enters the room only to be met with a harsher reality than Jud’s impending physical retaliation for not placing the bet: his future will be one working in the dreaded mines.The employment officer asks of what Billy is good at and is met with no response. Consulting Billy’s report card the officer prints MANUAL as Billy’s type of employment and when mentioning mining is met with this response: â€Å"I’m not goin’ down t’pit† â€Å"Conditions have improved tremendously†¦Ã¢â‚¬  â€Å"I wouldn’ t be seen dead down t’pit† â€Å"Well there doesn’t seem to be any job in England for you then†.The employment officer inqu ires of Billy’s hobbies but, preoccupied with his thoughts, Billy neglects to mention his one true passion, his one chance to escape his depressing future; Kes. Billy gets up and leaves, not knowing the gravity of what he has just done. The ensuing scene is incredibly sad; Billy sprinting home from school asking all whom he meets â€Å"have you seen our Jud? † and calling out â€Å"Kes! Kes! † As he becomes more and more frantic we and Billy realise something has happened to his beloved kestrel.In the film the shot of Billy alone in the field, swinging his creance and screaming for Kes is incredibly powerful as details such as Billy’s slowly changing facial expression as he becomes more desperate and the sad, slow music that begins to play amplify the sense of defeat that he feels and the realisation from a viewer’s perspective that he has most certainly lost everything, including hope. Billy enters his house and exclaims â€Å"what’s tha d one wi’ it!? † and his mother responds â€Å"Where have you been? Your tea’s getting’ cold! †. Jud throws Billy to the ground when he confronts him and all Mrs Casper can muster is a light slap to his arm.Billy gets up and says to his mother â€Å"he’s gone and killed me hawk† Jud, nonchalantly whilst broddling the fire states â€Å"so what if I have? What are you going to do about it? † In the novel Billy attempts to bury his head into his mother’s skirt and is pushed away out of embarrassment and met with the blow of his mother’s words â€Å"don’t be so daft† however the defeat and despair in Billy’s mind after hearing Jud’s comment is, in my opinion far better expressed in the film; Billy throws himself down onto the couch and buries his in the pillow as his worst fear in the world has now been confirmed.Billy lifts his head to yell repeatedly, through tears â€Å"you’re a bas tard! A big rotten bastard! †. Billy then, to the shock of Mrs Casper yells â€Å"you bastard! You fucking bastard! † The sad notion here is that the swear word that Billy has just used is the worst he can do, his attempt at a â€Å"knockout blow† to Jud as he cannot (nor his mother) physically intimidate; he instead unleashes the largest weapon in his arsenal; language. It is met with this comment from his mother: â€Å"Shut up Billy I’m not having that kind of language in my house! † Billy yells â€Å"well do summat to him then! , begging his mother to understand what Jud has done but she simply disregards this and asks Jud â€Å"what’s tha’ done wi’ it? †. The line that solidifies in viewers and reader’s minds that all is lost for Billy escapes Jud’s lips; â€Å"it’s in t’bin†. We now know that the novel is ultimately about Billy’s defeat as his closest companion in the world, Kes, is dead and in the rubbish bin. Kes, deceased and in the bin is symbolising the sliver of hope that we as readers and viewers had at the beginning of A Kestrel for a Knave; the hope that is now dead.In possibly the most compelling scene in both film and novel Billy grabs Kes from the bin and runs back inside, dangling the bird in front of his mother’s face with tears streaming down his own, desperately yearning for some comfort, some love, affection and understanding. He receives none and Mrs Casper pushes the bird aside. Billy asks his mother to â€Å"give Jud a hidin! † to which she asks â€Å"how? † and Jud snorts in amusement. â€Å"You’ve cried about it long enough now Billy, you can get another can’t you? † Billy cannot take any more of this and lunges at Jud one last time before leaving the house yelling â€Å"You’ll never catch me! , Kes lifeless in his hand. In the film he goes to the wood, stroking his dead feathered hopes and dreams and buries Kes, defeated, however I do believe that the novel’s ending, though difficult to transfer to film is far more apt: Billy returns to the theatre and relives the traumatic experiences of the day his father left home; a combination of his tall story and tragic past. In a dreamlike sequence, Billy imagines himself on the screen, starring in a film with Kes, triumphing over Jud – but he realises this will never happen.The suggestion is that things just won't get any better, that hope is lost and that he has been defeated. Hines has shown a distinct change in his writing here however I believe that his credibility is still intact as the highly staccato surreal sequence expresses Billy’s despair, distress and ultimate defeat; seeing his past and dead hopes for a life with Kes. Billy returns home, and the novel finishes bluntly with him burying Kes and going to bed. The unexpected and unsatisfying ending maintains the harsh, lonely and bitter note of the novel, emphasising ultimately Billy’s defeat.Though A Kestrel for a Knave begins with a sense of hope with the arrival of Kes it becomes apparent from the Tall Story onwards that it will be about Billy’s defeat, something we see from scenes such as the Youth Employment Office and the tragic, highly sad ending where Billy is doomed to work in the pit and has lost the one thing he cared about and cared for him. The day, novel and film ends how it started; with Billy returning to bed with Jud; however he now has no Kes, no hope, and is completely and utterly defeated.

Digital Fortress Chapter 16

â€Å"A ring?† Susan looked doubtful. â€Å"Tankado's missing a ring?† â€Å"Yes. We're lucky David caught it. It was a real heads-up play.† â€Å"But you're after a pass-key, not jewelry.† â€Å"I know,† Strathmore said, â€Å"but I think they might be one and the same.† Susan looked lost. â€Å"It's a long story.† She motioned to the tracer on her screen. â€Å"I'm not going anywhere.† Strathmore sighed heavily and began pacing. â€Å"Apparently, there were witnesses to Tankado's death. According to the officer at the morgue, a Canadian tourist called the Guardia this morning in a panic-he said a Japanese man was having a heart attack in the park. When the officer arrived, he found Tankado dead and the Canadian there with him, so he radioed the paramedics. While the paramedics took Tankado's body to the morgue, the officer tried to get the Canadian to tell him what happened. All the old guy did was babble about some ring Tankado had given away right before he died.† Susan eyed him skeptically. â€Å"Tankado gave away a ring?† â€Å"Yeah. Apparently he forced it in this old guy's face-like he was begging him to take it. Sounds like the old guy got a close look at it.† Strathmore stopped pacing and turned. â€Å"He said the ring was engraved-with some sort of lettering.† â€Å"Lettering?† â€Å"Yes, and according to him, it wasn't English.† Strathmore raised his eyebrows expectantly. â€Å"Japanese?† Strathmore shook his head. â€Å"My first thought too. But get this-the Canadian complained that the letters didn't spell anything. Japanese characters could never be confused with our Roman lettering. He said the engraving looked like a cat had gotten loose on a typewriter.† Susan laughed. â€Å"Commander, you don't really think-â€Å" Strathmore cut her off. â€Å"Susan, it's crystal clear. Tankado engraved the Digital Fortress pass-key on his ring. Gold is durable. Whether he's sleeping, showering, eating-the pass-key would always be with him, ready at a moment's notice for instant publication.† Susan looked dubious. â€Å"On his finger? In the open like that?† â€Å"Why not? Spain isn't exactly the encryption capital of the world. Nobody would have any idea what the letters meant. Besides, if the key is a standard sixty-four-bit-even in broad daylight, nobody could possibly read and memorize all sixty-four characters.† Susan looked perplexed. â€Å"And Tankado gave this ring to a total stranger moments before he died? Why?† Strathmore's gaze narrowed. â€Å"Why do you think?† It took Susan only a moment before it clicked. Her eyes widened. Strathmore nodded. â€Å"Tankado was trying to get rid of it. He thought we'd killed him. He felt himself dying and logically assumed we were responsible. The timing was too coincidental. He figured we'd gotten to him, poison or something, a slow-acting cardiac arrestor. He knew the only way we'd dare kill him is if we'd found North Dakota.† Susan felt a chill. â€Å"Of course,† she whispered. â€Å"Tankado thought that we neutralized his insurance policy so we could remove him too.† It was all coming clear to Susan. The timing of the heart attack was so fortunate for the NSA that Tankado had assumed the NSA was responsible. His final instinct was revenge. Ensei gave away his ring as a last-ditch effort to publish the pass-key. Now, incredibly, some unsuspecting Canadian tourist held the key to the most powerful encryption algorithm in history. Susan sucked in a deep breath and asked the inevitable question. â€Å"So where is the Canadian now?† Strathmore frowned. â€Å"That's the problem.† â€Å"The officer doesn't know where he is?† â€Å"No. The Canadian's story was so absurd that the officer figured he was either in shock or senile. So he put the old guy on the back of his motorcycle to take him back to his hotel. But the Canadian didn't know enough to hang on; he fell off before they'd gone three feet-cracked his head and broke his wrist.† â€Å"What!† Susan choked. â€Å"The officer wanted to take him to a hospital, but the Canadian was furious-said he'd walk back to Canada before he'd get on the motorcycle again. So all the officer could do was walk him to a small public clinic near the park. He left him there to get checked out.† Susan frowned. â€Å"I assume there's no need to ask where David is headed.†

Statement of purpose Master Essay Example | Topics and Well Written Essays - 500 words

Statement of purpose Master - Essay Example I am the type that likes to take challenges, that is why I like puzzles. I do not easily give up until I am able to unravel them. I am more on the serious side than the one that prefers to relax. However, I enjoy travelling to places and seeing things that are exotic, which is why travel is very important to me. This is an activity that has given me much pleasure as well as lessons I could hardly get from other sources. My principal research interests lie in the field of consumer behaviour and relationship marketing. I am particularly interested in consumer switching behaviour. If given the chance to be admitted to the Ph.D. program on Marketing, I shall focus on tourism and the travel sector. I project my career goal at the direction of tourism marketing for my country. Taiwan has a promising future in marketing that could be realized if its citizens, especially the professionals, bond together and focus on strategic areas. Tourism marketing could be one of these that can give a boast to the national economy at the same time help other countries in terms of professionalized services. The United Kingdom is a fair country to learn these things, given the resources of this country and the mix of its students and professors. Given the time and chance to continue studying, I have done researches whether alone or with my major professor which findings I could still exploit.

Democracy and Citizenship Essay Example | Topics and Well Written Essays - 1750 words

Democracy and Citizenship - Essay Example Specifically, the form of globalization that characterizes the current economy is one that seeks to establish one universal, synthetic culture that is entirely open to capitalistic rigidness, while at the same time rejects and erodes the older, deeper culture and traditions of individual societies and peoples. This hurts the world at a local level, and is bad for the greater population—for this general reason, I support the community economy as an alternative. Harvey’s critique of the system that the world depends on today points out how neoliberalism and capitalism have affected what society’s priorities are. He says that countries using such a system â€Å"typically favor the integrity of the financial system†¦ over the well-being of the population or environmental quality† (Harvey 71). This is a concept that I fundamentally disagree with, as I see it as a violation of business ethics and a lack of concern for two things that are of utmost importanc e—human life, and the condition of the planet we inhabit. Harvey also describes how neoliberalism enforces a redistribution of resources. This redistribution, however, is not the type that is favored by more communal systems, such as Marxist theory, but instead works quite the opposite. While many people may be conditioned to believe that capitalism is completely naturally in allowing money and wealth to flow where it is earned, it can accurately be said that, just as socialism may redistribute resources to the poor according to need, the neoliberal system is a redistribution of wealth to the upper classes (Harvey 9). Beyond the manipulation of wealth, neoliberalism also robs the population of some of its sovereignty. While citizens entrust their government with basic functions and resources, neoliberalism encourages the government to redistribute those responsibilities and resources to private corporations (Harvey 77). This is, in a sense, taking power from the hands of the government, which represents the whole population, and placing it in the hands of the few who have a private interest in profit. Indeed, this is a complete contradiction in my view. Harvey’s critique continues along these lines. He highlights two particular misgivings about the current system, one being the capitalist fixation with technology as a solution for everything. In reality, he says, technology is tied to the destruction of the environment, social breakdowns, and crises (Harvey 69). The even greater problem, however, is that neoliberalism has become so ingrained in law and society that it has created an inescapable web, making it extremely difficult for society as a whole to undo what groundwork has been laid (Harvey 63). These all demonstrate the complete lack of consideration in the modern economy for the community, for local benefit, and for human happiness. I do not support such an approach, as I believe in having a consideration for the well-being of all people, in following the Golden Rule of doing unto others as you would have them do to you, and in promoting the concepts of liberty and happiness rather than an unequal socio-economic systems that brings wealth and power into the hands of the few. The benefits of the community economy, as an alternative to capitalism, are superfluous. Many movements exist already that are rooted in the community eco

Access to Care Essay Example | Topics and Well Written Essays - 250 words

Access to Care - Essay Example The article indicates that the healthcare reform in Massachusetts has triggered growth of total healthcare employment per capita. However, the growth was primarily based on administrative occupations and patient care support professionals and not amongst physicians and nurses. This is probably because the physicians complained of the administrative burden that the law imposed on them. The program may be costly because of the need to employ more physician and nurses. Increased access to care will have a great impact on physician who may in turn get dissatisfied with their jobs and perhaps quit. The increased access will promote third party payment arrangements, which largely compromises the independence and integrity of the medical profession. Moreover, the physicians will be subjected to increased government regulation as well as oversight and will mostly be dependent on unreliable government reimbursement for medical services thus resulting into tremendous pressure amongst the practitioners. Patient centered health care reform should be adopted that restores doctor patient relationship thus making physicians the key decision makers in the delivery of care as patients become key decision makers in financial care but not the government. Staiger, D. O., Auerbach, D. I., & Buerhaus, Peter R.N. (2011). Health Care Reform and the Health Care Workforce -- The Massachusetts Experience.  The New England Journal of Medicine,  365(12), e24. Retrieved from

Impact of Social Networking and Blogging on Internet Usage Essay

Impact of Social Networking and Blogging on Internet Usage - Essay Example These are just limited uses of blogging and social networking. The wide spectrum of using these interactivities online entails that blogging and social networking bring people closer and turning the world into a global village where there are no distances (Jacqui 2010). Introduction Social networking has become an integral part of millions of Internet users around the world. When people come back to home from their work places and educational institutes, the first thing most of them prefer to do is to check their personal profiles on social networking websites, such as Facebook, Twitter and many others. They find it a facilitating medium for interacting with hundreds of people within and outside their national borders. Social network or social networking websites actually provides Internet user a virtual interface where they can share their ideas and thoughts. The social networking websites are usually used for studying the social relationships of people. The term social networking d escribes a person’s or group of persons’ social structure and is determined with the help of their communication and interaction with others (Lusted 2011, Aleman and Wartman 2009). On the other hand, blogs or blogging websites provides a personal space to Internet users where they can lodge their posts, ides, believes and views on certain issues, keeping in view the area of interest. Blogs usually contain write-up of a person, group of personals or organization aiming to discuss a single agenda subject. Scholars and web technologists first utilized blogs in 90s and to post content containing ideas and beliefs of these scholars and technologists. Since then, non-technical users are using blogs as well (Rettberg 2008). Social media and blogs has attracted masses towards utilizing these internet tools to share ideas, market their products and services and help out individuals who are looking for solutions to their problems, let it be professional or academic one. A resear ch conducted by University of Maryland reveals that people across the globe are becoming addicted to using social networking sites and blogs. Social media especially has become a major source of communicating with rest of the world. The academic research conducted on understanding how the social networking sites are reshaping the behavior states that Facebook, world’s most used social networking website, has become a primary source of communication among students. On professional level, social networking and blogging is utilized extensively for providing business solutions and discussing new technologies and innovations. In broader spectrum, Internet usage has increased after the introduction of blogging and social networking websites and the analysis of statistical data shows that it is expected to increase even more. Academic Usage of Internet Societies and individuals living in these societies are of the view that their internet usage has increased since the arrival of inf otainment add ons like Facebook, Twitter, Blogger Online, Flickr, and others (Ishak 2010). This is because these individuals can share their precious moments with others, and also, take guidance and suggestions regarding the problems and issues they are facing. Students goes to social networking sites and blogs at least four times a day in order to keep in touch with their friends, to ask their teachers for solutions to

Economics Term paper Example | Topics and Well Written Essays - 1500 words

Economics - Term Paper Example In various means, advertising and customer researchers continuously encounter the test of making images that depict respondents to marketing-related stimuli, this represents as a data for purposes of analysis. This data will incarcerate the fundamental nature of significant utilization practices; that will be communicated to research findings for interested audiences; or play a role in executing the pictorial components of marketing stratagem (Morris, 1997). Generic advertising was the common methodology used in enticing consumers to purchase a product or avail a certain service. This method captures the public attention in an instant, but this will not sustain if the advertisement is boring and dry. The generic approach is very important in preparing advertising messages that concentrates on the customer benefits that apply to all brands in a product category, as opposed to benefits that are unique to specific brands. Rather than being generic, companies and advertising agencies are finding effective means and faster communication of messages to the direct consumers. In the new millennium, the internet-based technology has played a key role in expanding a wide array of consumers in a small span of time worldwide. The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention (Ricciuti, 1995). In this fast-paced environment, technology was always an important tool in spreading the good news and to easily communicate with direct customers. The development of internet-based technologies opened endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software (Culnan, 1999). When we make a whole new set of variables available to the marketer, the

Diversifying Hoikuen Offerings to Drive Japan Essay Example for Free

Diversifying Hoikuen Offerings to Drive Japan Essay Japan lies amongst the leading countries in providing the early childhood care and education in the world. The pre-primary and child care industry is one of the most important growth drivers of the overall education industry in Japan and forms a major share of the educational spending of the households. The falling births rates of Japan for last several years have although adversely affected the number of enrollments in last few years, however, the demand for the childcare and preschool centres remains high. The rising participation of women in the workforce has further strengthened the demand. Presently, the government of Japan is facing huge to provide more number of preschool and childcare centres in order to meet the huge demand. Private players, over the years have taken advantage of the prevailing demand-supply crisis situation and have resultantly gained increasing traction in the pre-primary education and childcare industry of Japan. The pre-primary education and childcare markets of Japan are broadly segmented on the basis of the target population and work status of parents, and are governed under separate ministries. The pre-primary education market of Japan is characterized by high gross enrollment rates, encouraged and supported by growing awareness levels amongst the masses about the importance of the pre-primary education. Pre-primary education market thus enjoys a dominant share in the overall market and showcased revenues of USD ~ million in FY’2012. The pre-primary market caters to children of 3-6 years of age through preschool centres called youchien. The childcare market of Japan is growing industry segment which caters to children of 4 months to 6 years of age through centers called hoikuen. The childcare centres of Japan provide both preschool education and care to the young kids. The demand for the childcare centres has been rising in Japan with an increasing number of dual-income earning households. In FY’2013, the market registered revenues of USD ~ million, growing by 7. 8% from FY’2012. Japan pre-primary education and childcare industry is highly fragmented with private players forming ~% of the total market. An increasing number of players have entered in the industry over the years, attracted by the high demand existing in the sector. Some of the major players include Pigeonhearts Corporation, Poppins Corporation, Benesse and CombiWith Corporation. Majority of the major providers are subsidiaries of companies operating in diverse fields while only a few such as Poppins Corporation, specialize in providing childcare  services. The pre-primary and childcare industry of Japan is undergoing changes regarding the curriculum adopted for the academic purposes. The industry is transitioning from a play-based curriculum to increasing preferability of the academic orientation in preschools. Also, the preschools and childcare centres in Japan have started providing diversified services with a view to attract greater number of enrollments. These include enrichment lessons, care services at vacations, night time care etc. Furthermore, the separate formats of childcare and preschools are expected to merge in future in order to satisfy the rising demand. The report â€Å"Japan Pre-primary Education and Childcare Industry Outlook to FY’2018† provides detailed overview on the preschool industry from various perspectives. The report encloses a comprehensive analysis of the various segments of the market reflecting the present scenario and future growth affected by changing industry dynamics in coming years. Additionally, the report also entails information about the government rules and policies, rational analysis of the macroeconomic factors, along with the competitive landscape of the pre-primary education and childcare industry. The report will help industry consultants, companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. For more information on the market, please refer to our recent publication on: http://www. kenresearch. com/education/pre-school-education/japan-pre-primary-education-research-report/400-99. html.

Rural Marketing Charecters Challenges And Strategies Marketing Essay

Rural Marketing Charecters Challenges And Strategies Marketing Essay Rural markets have acquired significance in India as the overall growth of the economy has resulted in substantial increase in the purchasing power of rural communities. As urban markets are getting saturated and competitive, companies focus themselves in capturing the vast rural market. Go Rural is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural markets accounts for 54% of FMCG and 60% of durable goods. Rural consumption is getting high as the technology is advancing everywhere and also buying pattern and demand of the rural consumers have changed from basic low-priced product to luxurious ones due to their increased income. Dynamics of rural markets differs from other market types and similarly its strategies also differ from the marketing strategies aimed at the urban consumers. A firm seeking the share of this rural market has to work for it as the market includes variety of problems such as physical distance, communication risks due to illiteracy, differed tastes and attitudes of rural consumers, risks in setting suitable pricing and distribution strategy etc. considering the environment in which the rural market operates and other related problems, it is possible to evolve effective strategies for rural marketing. Thus future is very promising for those who can understand the dynamics of rural markets. Character of rural market: 1. The households belonging to the middle-income and above categories that constitute the bulk of the consuming class had been increasingly steadily over the years. 2. The rural income is seasonal in nature and to a great extent influenced by non-controllable factors such as draughts and floods, crop failures due to pests, and similar factors 3. The rural market in India is vast and scattered and offers various opportunities in comparison to the urban sector. It covers the maximum population and regions and thereby the maximum number of consumers. 4. The steps taken by the government of India to initiate proper irrigation, infrastructural developments, prevention of floods, grants for fertilizers, and various schemes to cut down the poverty line have improved the conditions of rural masses resulting in increased rural consumption. 5. During the last decade the rural consumers were in need for low end products which would meet their basic demands and necessities. But of lately due to change in technology and rather advancement in technology, the demand for people have also changed and the buying pattern which initially comprised of basic products have now shifted to luxurious products. 6. Media reach is a strong reason for the penetration of goods like cosmetics, mobile phones, etc., which are only used by the urban people. Increasing awareness and knowledge on different products and brands accelerate the demand. 7. Sales will be higher in rural areas during harvesting periods as the income will be higher during that period. Characteristics of rural consumers People in rural areas have poor job opportunities than urban. The rural consumer is very conscious about getting value for money. He understands symbols and colors better, and looks for endorsement by local leaders or icons. He doesnt like to pay extra for frills he cannot use. He has a very high involvement in any product purchased especially when he decides to buy high-end products, which cost a few hundreds or thousands of rupees. The rural market of India is a geographically scattered market. Rural consumers continue to be marked by low purchasing power. The rural consumers are marked by a conservative and tradition-bound lifestyle. Rural consumers buy small packs, as they are perceived as value for money. There is brand stickiness, where a consumer buys a brand out of habit and not really by choice. The rural consumers of India are a tradition bound community; religion, culture and even superstition strongly influence their consumption habits. Challenges There are several difficulties confronting the effort to fully explore rural markets. The concept of rural markets in India is still in evolving shape, and the sector poses a variety of challenges. Unlike urban markets, rural markets are difficult to predict and possess special characteristics 1. Difficulty in Payment- collection: The majority of rural population is still unbanked. Non cash collections are not possible and even cash collections are also difficult as technical advancements in banking sector has not yet reached in rural areas. 2. Understanding the Rural Consumer: Unlike urban consumers, rural consumers taste and preferences are difficult to understand as their choices were influenced by many factors. 3. Poor Infrastructure: Lack of buildings, electricity, water supply etc affects the basic business functions. 4. Physical Distribution: Poor road connectivity is often a big challenge for the rural marketers to transport their products or services to the rural consumers. Only 40% of the villages in India have proper road connections. 5. Shortage of retail outlets: Non-availability of adequate retail outlets is a major problems faced by the marketers. 6. Illiteracy: Rural folks do not understand clever, gimmicky, quick (fast-paced), suggestive and hi-tech ad films. And also it is very difficult to make the rural consumers to understand the promotion campaigns and its theme and also the usage of a product. 7. Inadequate storage facilities and warehousing leads to inadequate stocking of products. 8. Highly credit driven market and low investment capacity of retailers. A rural consumer generally poses the habit purchasing goods for credit due to their low income. But financially unsound retailers cant give credit. 9. Dispersed or scattered rural population: it is very expensive to conduct market promotion campaigns and to meet other expenditures over scattered market. 10. Large number of intermediaries leading to higher costs. Due to physical distance, a producer needs the help of so many intermediaries in selling his product to the rural consumers. High intermediation increases price. Strategies Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market, a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach them in their own language and in large numbers so that the brand can be associated with the myriad rituals, celebrations, festivals, melas, and other activities where they assemble. Considering the environment in which the rural market operates and other related problems, it is possible to evolve effective strategies for rural marketing. The strategies discussed here though not universally applicable depend upon product characteristics, the targeted segment of the rural market, the choice of the rural area and its economic condition. A. Product strategies Meaningful product strategies for rural market and rural consumers are discussed here. 1. Small unit and low priced packing: Larger pack sizes are out of reach for rural consumers because of their higher price and usage habits. This method has been tested by other products like shampoos, biscuits, pickles, Vicks five gram tins, etc. the objective of giving smallpackagings is to keep the price low so that the entire rural community can try. This may not be possible in all types of products except some products such as shampoo, soaps and other cosmetics etc. 2. Designing new innovative and attractive products: A close observation of rural household items indicates the importance of redesigning or modifying the products. The manufacturing and marketing men can think in terms of new product designs specially meant for rural areas keeping their lifestyles in view. The new products should be designed in such a way that it should suit the lifestyle, needs and anxiety of the rural consumer. 3. Designing strong and sturdy products: Sturdiness of a product either in terms of weight or appearance is an important fact for rural consumers. Generally a rural consumer handles every product roughly. Thus the product meant for rural areas should be sturdy enough to stand rough handling and storage. People in rural areas like bright flashy colors such as red, blue, green etc., and feel that products with such colors are sturdy but they are more concerned with the utility of the item also. 4. Creating a good brand name The rural consumers are more concerned with the brand name of the product than its utility. The brand name awareness in the rural areas is fairly high. A brand name and logo are very essential for rural consumers for it can be easily remembered and identified. Because rural consumers often used to stick towards a particular product by considering its brand name. B. Pricing strategies Pricing strategies are very much linked to product strategies. Some of these strategies are mentioned here. 1. Low cost/cheap products: This is a common strategy being adopted widely by many manufacturing and marketing men. Rural consumers wont like to have high-priced commodities due to their low income. So Price can be kept low by small unit packing resulting in higher sales. 2. Avoid sophisticated packing: Simple package can be adopted which can bring down the cost as it is presently being done in the case of biscuits. Some innovation in packing technology is very necessary for rural markets. Sophisticated packing can be avoided as it bears extra cost which may losses the number of consumers due to high price. 3. Refill packs/reusable packaging: The packaging material used should preferably lend itself for reuse in rural areas. An ideal example in this direction can be the packing of fertilizers. Now companies have started packing fertilizers in LDPE or HDPE sacks, which are not only tamper proof but also reusable. But it would be applicable only in case certain products. 4. Application of value engineering: This is a technique which can be tried to evolve cheaper products by substituting the costly raw material with the cheaper one, without sacrificing the quality or functional efficiency of the product, for example in food industry, Soya protein is being used instead of milk protein. Milk protein is expensive while Soya protein is cheaper but the nutrition value is same. This technique yields itself for application in many engineering or product designed areas so that the price can be kept at an affordable level. These areas have to be explored by manufacturing and marketing the pricing strategy for rural market will depend upon the scope for reducing the price of the product to suit the rural incomes and at the same time not compromising with the utility and sturdiness of the product. 5. provision of free frills or products along with the selling product will make an impression among the rural buyers that the price they are paying for the product is not high, as they are getting extra free products or services. c. Distribution strategies Rural India is widely populated and so it is obvious that the distribution costs are high. Here, one needs to deploy innovative approaches in order to bring down the costs. Most manufacturers and marketing men do have a distribution arrangement for village with a population of at least 5000 people. While it is essential to formulate specific strategies for distribution in rural areas, the characteristics of the product, its shelf life and other factors have to be kept in mind. The distribution strategies that are specifically designed for rural areas are through co-operative societies, public distribution system, multi-purpose distribution centers, etc.some other distribution strategies that can be adopted in rural marketing were: 1. Using Delivery vans to deliver products to nook and corner of villages. 2. Localized way of distributions such as melas, street outlets etc: To succeed in Indian rural market the producers or marketers have to reach the nook and the corner of the country. They have to reach the local Paan wala, Local Baniya only then they can succeed. MNC shoe giants, Adidas, Reebok, and Nike started with exclusive stores but soon they realized that they do not enjoy much Brand Equity in India, and to capture the market share in India they later preferred Local market shoe sellers. 3. Conduction of special sales programmes through temporary street stalls or showrooms in rural areas: This is one of the strategies widely adopted by automobile marketers. This strategy is suitable for high end products. 4. Direct distributions by opening outlets in villages avoiding intermediaries that will also reduce price 5. By offering certain discounts, the local rural distributors can be made to brainwash the consumers about the new product as rural consumers believes the word of the familiar person in purchasing a product. Thus risk involved in sales and distribution of the new product can be somewhat reduced. D. Promotion strategies Mass media is a powerful medium of communication. It could be television, cinema, print media, and radio and so on. The other means of mass media available are hoardings/wall paintings, shanties/hats/melas, non-price competition, special campaigns etc. Besides these, other mass media like hand bills and booklets, posters, stickers, banners of the schemes etc. Following are some of the promotion strategies that can be applied in order to promote a new product in the rural market: 1: advertising with local ambassadors is a right choice and also advertisements can be made colorfully as rural people like that. 2: providing the new product as a free product along with some other products that were already going in the market. So that, the consumers will be aware of the new product. 3: making a tie up with the ongoing market retailers in order to enhance proper distribution and to expand the business in the initial promotion stage. After gaining some goodwill and market, the producer can either continue with the ongoing retail distribution or it can open its own retail shops. 4: In the promotional stage, the goods and services can be given at low prices that would attract the rural consumers as they often prefer low-priced commodities with higher utility. In addition to all these strategies, there are some other strategies that a marketer should follow or implement in order to promote and succeed in rural market. They are as follows; BY TARGET CHANGING PERCEPTION If one go to villages they will see that villagers using Toothpaste, even when They can use Neem or Babool sticks or Gudakhu, villagers are using soaps like Nirma rose, Breeze, Cinthol etc. even when they can use locally manufactured very low priced soaps. Villagers are constantly looking forward for new branded products. What can one infer from these incidents, is the paradigm changing and customer no longer price sensitive. Indian customer was never price sensitive, but they want value for money. They are ready to pay premium for the product if the product is offering some extra utility for the premium. Thus a marketer has to design his marketing trend according to the changing perception of the rural consumers. BY PROVIDING WHAT CUSTOMER WANT The customers want value for money. They do not see any value in frills associated with the products. They aim for the basic functionality. However, if the sellers provide frills free of cost they are happy with that. They are happy with such a high technology that can fulfill their need. Motorola has launched, seven models of Cellular Phones of high technology but none of the rural consumers preferred it as they dont even know or wants or cannot use such advanced technologies in that models. On the other hand, Nokia has launched a simple product 1100, which has captured the wide rural market. BY DEVELOPING RURAL-SPECIFIC PRODUCTS Many companies are developing rural-specic products. Keeping into consideration the requirements and necessities of the rural consumers, products can be ultimately designed which aptly suits the rural necessities.for example; some bike manufacturers are designing their product very toughly which will suit the poor road facilities of rural India. (Hero Honda splendor) PAINTINGS A picture is worth thousand words. The message is simple and clean. Rural people like the sight of bright colours. COKE, PEPSI and TATA traders advertise their products through paintings.thus advertising through paintings can be made. Conclusion: Indian rural marketing has always been complex to forecast and consist of special uniqueness. However many companies were successful in entering the rural markets. They proved that with proper understanding of the market and innovative marketing ideas, it is possible to bag the rural markets. It is very difficult for the companies to overlook the opportunities they could from rural markets. As two-thirds of the Indian population live in rural areas, the market is vast than expected. For the companies to be successful in rural markets, they have to overcome certain challenges such as pricing and distribution. Thus by following the above stated innovative strategies, companies can capture markets and withhold in rural areas. AUTHOR: Pradeep kumar.B, SIIMS, Pollachi. EMAIL ID:[emailprotected] PHONE NUMBER: 9787077523